Splošni pogoji poslovanja

Zadnja sprememba: 03.06.2026 · Last updated: 3 June 2026

1. Splošne določbe in podatki o ponudniku

Ti Splošni pogoji poslovanja (v nadaljevanju: «Pogoji») urejajo pogodbeno razmerje med ponudnikom storitve media4.estate in vsakim uporabnikom (v nadaljevanju: «Uporabnik») pri uporabi spletne storitve Media4Estate. Pogoji so sestavljeni v skladu z Zakonom o elektronskem poslovanju na trgu (ZEPT), Zakonom o gospodarskih družbah (ZGD-1), Obligacijskim zakonikom (OZ) in Zakonom o varstvu potrošnikov (ZVPot-1).

Podatki o ponudniku:
Mykhailo Koblychenko s.p.
Polno ime: Dejavnost oglaševalskih agencij, Mykhailo Koblychenko s.p.
Sedež: Dimičeva ulica 9, 1000 Ljubljana, Slovenija
Davčna številka: SI40790215
Matična številka: 7522967000
Pravnoorganizacijska oblika: samostojni podjetnik posameznik (s.p.)
Glavna dejavnost (SKD): 73.110 — Dejavnost oglaševalskih agencij
Vpis v register: Poslovni register Slovenije (AJPES), izpostava Ljubljana
Datum vpisa: 01.06.2026
Zavezanec za DDV: NE — ni zavezanec za DDV po 1. odstavku 94. člena ZDDV-1
E-pošta: support@media4.estate
IBAN: LT65 3250 0719 3833 9468
BIC/SWIFT: REVOLT21
Banka: Revolut Bank UAB, Vilnius, Litva

2. Predmet pogodbe

Ponudnik zagotavlja Uporabniku dostop do spletne platforme Media4Estate (dostopne na naslovu media4.estate), ki omogoča samodejno generiranje AI video prezentacij nepremičnin iz naloženih fotografij (v nadaljevanju: «Storitev»).

Storitev vključuje: generiranje AI video posnetkov iz fotografij nepremičnin, AI glasovno ozadje (voiceover) v izbranih jezikih, podlago z glasbo, samodejno dodajanje podnapisov ter končno sestavo videoposnetka, ki je na voljo za predogled in prenos v računu Uporabnika.

3. Sklenitev pogodbe

Pogodba med ponudnikom in Uporabnikom je sklenjena na daljavo (skladno z ZVPot-1) v trenutku, ko Uporabnik:

• dokonča registracijo na media4.estate in potrdi elektronski naslov, ali
• opravi nakup žetonov oziroma sproži generiranje videoposnetka,

kar koli nastopi prej. Z navedenim dejanjem Uporabnik potrjuje, da je prebral in sprejel te Pogoje v celoti. Pogodba je sklenjena v angleškem in slovenskem jeziku; v primeru neskladja med različicama prevlada slovenska različica.

4. Opis storitve in postopek

Postopek uporabe storitve Media4Estate poteka v naslednjih korakih:

1. Registracija in potrditev e-pošte— Uporabnik ustvari račun na media4.estate in potrdi e-poštni naslov.
2. Polnjenje stanja žetonov— Uporabnik zakupi žetone prek plačilnega ponudnika. Žetoni so predplačniške enote, ki se porabijo pri generiranju videoposnetkov.
3. Ustvarjanje video naloge— Uporabnik naloži fotografije nepremičnine, izbere možnosti (jeziki glasovnega ozadja, glasbena podlaga ipd.) in sproži generiranje.
4. Samodejno procesiranje z AI— Sistem samodejno obdela fotografije, ustvari video posnetke, doda glasovne posnetke, glasbo in podnapise ter sestavi končni videoposnetek.
5. Dostop do končnega videoposnetka— Ko je generiranje zaključeno, je videoposnetek na voljo za predogled in prenos v Uporabnikovem računu.

5. Cene, žetoni in plačilo

Žetoni so predplačniške enote, ki se porabijo pri ustvarjanju videoposnetkov. Cena enega videoposnetka je odvisna od števila naloženih fotografij in števila izbranih jezikov glasovnega ozadja. Veljavne cene so vedno prikazane znotraj aplikacije pred pričetkom generiranja.

Nakupe žetonov obdeluje Polar (Polar Software Inc.) kot pogodbeni prodajalec (Merchant of Record) in prodajalec v razmerju do kupca. Polar izvede obračun in morebitni DDV ter izda račun kupcu. Kartična plačila obdeluje Stripe.

DDV ni obračunan na podlagi 1. odstavka 94. člena ZDDV-1 za morebitne račune, ki jih ponudnik izda neposredno. Za nakupe prek platforme Polar Polar nastopa kot prodajalec in je sam odgovoren za obračun in poravnavo davčnih obveznosti.

Žetoni niso prenosljivi in nimajo denarne vrednosti za namen vračila, razen v primerih, ki jih izrecno določa zakonodaja (glej točko 9 — Pravica do odstopa).

6. Obveznosti in jamstva uporabnika

Uporabnik izjavlja in zagotavlja, da:

• je star vsaj 18 let oziroma ima polno poslovno sposobnost;
• je lastnik ali ima ustrezno dovoljenje za vsako fotografijo, ki jo naloži v storitev, in da nalaganje teh fotografij ne krši pravic tretjih oseb (vključno z avtorskimi pravicami, pravicami do zasebnosti in osebnostnimi pravicami);
• naložene fotografije prikazujejo izključno nepremičnine in ne vsebujejo prepoznavnih oseb ali druge vsebine tretjih oseb, za katero Uporabnik nima ustreznih pravic;
• ne bo nalagal vsebin, ki so nezakonite, škodljive, žaljive ali kršijo veljavno zakonodajo katere koli pristojne jurisdikcije;
• bo storitev uporabljal izključno za zakonite namene;
• generiranih videoposnetkov ne bo uporabljal za lažno prikazovanje nepremičnine — zlasti za prikrivanje napak ali fizičnih pomanjkljivosti, za izmišljanje lastnosti, pogledov ali dimenzij, ki v resnici ne obstajajo, oziroma za katero koli obliko zavajanja kupcev ali najemnikov;
• je sam odgovoren za izpolnjevanje vseh razkritij in zakonskih obveznosti glede uporabe AI-generirane ali virtualno urejene vsebine v oglaševanju nepremičnin, ki veljajo v pristojnih jurisdikcijah.

Vloga ponudnika: Media4Estate zagotavlja avtomatizirano orodje; Uporabnik sam določa vhodne materiale in namen uporabe generiranega videoposnetka. Ponudnik ne pregleduje, ne preverja in ne moderira naloženih fotografij ali opisov.

Uporabnik je izključno odgovoren za vsebino naloženih fotografij in opisov. Ponudnik ima pravico odstraniti vsebino in/ali ukiniti račun Uporabnika v primeru kršitve teh Pogojev ali veljavne zakonodaje.

Indemnifikacija: Uporabnik jamči, da bo brez zadržkov odvezal odgovornosti in povrnil morebitno škodo (indemnifikacija) Mykhailu Koblychenko s.p., vključno z razumnimi stroški pravnega zastopanja, ki bi nastali iz kakršnih koli zahtevkov tretjih oseb v zvezi z naloženo vsebino ali z uporabo oziroma objavo generiranih videoposnetkov, vključno z zahtevki na podlagi kršitve pravic intelektualne lastnine ali lažnega prikazovanja nepremičnine.

7. Pravice intelektualne lastnine

Uporabnik ohrani vse pravice intelektualne lastnine do svojih originalnih fotografij, ki jih naloži v storitev. Z nalaganjem fotografij Uporabnik ponudniku podeljuje omejeno, neekskluzivno, brezplačno licenco za obdelavo teh fotografij zgolj v namen izvedbe naročene storitve.

Uporabnik pridobi pravico do uporabe generiranega videoposnetka za lastne namene, vključno s komercialno promocijo nepremičnin.

Ponudnik ohrani vse pravice intelektualne lastnine do platforme media4.estate, programske opreme, algoritmov, AI modelov, promptov in vmesnikov. Nobena določba teh Pogojev ne prenaša teh pravic na Uporabnika.

8. Omejitev odgovornosti in narava AI-generiranih vsebin

Storitev se zagotavlja «kot je» (as is) brez izrecnih ali implicitnih jamstev glede rezultatov. Ponudnik ne jamči, da bo ustvarjeni videoposnetek ustrezal vsakemu specifičnemu poslovnemu namenu Uporabnika.

AI-generirane vsebine: Generirani videoposnetki so AI-ustvarjene ilustrativne marketinške vsebine nepremičnin. Morda ne prikazujejo nepremičnine natančno in se ne smejo uporabljati za lažno prikazovanje, zavajanje ali napačno predstavitev nepremičnine (vključno s skrivanjem napak ali izmišljanjem lastnosti). Uporabnik je odgovoren za izpolnjevanje vseh razkritij glede AI-generirane in virtualno urejene vsebine, ki jih zahteva zakonodaja v njegovi pristojnosti.

Ponudnik ne odgovarja za:

• kakovost generiranega videoposnetka, ki je posledica slabih ali nepravilnih vhodnih materialov (fotografij, opisov);
• posredne, posledične ali naključne škode, izgube dobička ali izgube podatkov;
• nedosegljivost storitve ali zamude, ki so posledica višje sile (force majeure), vključno z okvarami tretjih ponudnikov AI storitev, internetne infrastrukture ali naravnih nesreč.

Skupna odgovornost ponudnika do Uporabnika v vsakem primeru ne presega zneska, ki ga je Uporabnik plačal za storitev v zadnjih 3 mesecih pred nastankom škode.

9. Pravica do odstopa

Potrošniki (fizične osebe, ki storitev naročajo za namen, ki ni njihova poklicna ali pridobitna dejavnost) imajo v skladu s 134. členom ZVPot-1 pravico do odstopa od pogodbe v roku 14 dni od sklenitve pogodbe brez navedbe razlogov. Za pogodbe o storitvah in za digitalno vsebino, ki ni na trajnem nosilcu, začne rok teči z dnem sklenitve pogodbe (136. člen ZVPot-1).

Izjema za digitalno vsebino in storitve — 135. člen (13. točka) in 135. člen (4. točka) ZVPot-1 (EU: člen 16(m) in člen 16(a) Direktive 2011/83/EU): Pravica do odstopa preneha:

• Digitalna vsebina (135. člen, 13. točka ZVPot-1): za digitalno vsebino, ki ni dobavljena na trajnem nosilcu, kadar je ponudnik začel z izpolnjevanjem na izrecno predhodno soglasje Uporabnika in ob vednosti, da s tem izgubi pravico do odstopa.
• V celoti izvedene storitve (135. člen, 4. točka ZVPot-1): za storitve, ki jih je ponudnik v celoti izvedel na izrecno zahtevo Uporabnika pred iztekom 14-dnevnega roka za odstop.

Izjava Uporabnika ob sproženem generiranju: S klikom na gumb za začetek generiranja videoposnetka Uporabnik:

1. izrecno soglaša, da se izvajanje začne nemudoma ob sprožitvi generiranja, še pred iztekom 14-dnevnega roka za odstop;
2. potrjuje, da je bil predhodno in jasno obveščen o tem soglasju; ter
3. s tem izgubi pravico do odstopa za porabljene žetone, to je za digitalno vsebino in storitve, ki so bile izvedene na podlagi tega soglasja (135. člen, 13. točka in 4. točka ZVPot-1).

Potrditev tega soglasja Uporabnik prejme na trajnem nosilcu (po e-pošti) ob zagonu generiranja.

Podrobnosti o pravici do odstopa in postopku uveljavljanja so opisani na posebni strani: Politika vračil.

10. Reševanje sporov in pravo

Za te Pogoje in razmerje med ponudnikom ter Uporabnikom se uporablja pravo Republike Slovenije. Za reševanje sporov je pristojno sodišče v Republiki Sloveniji.

V skladu z ZIsRPS (Zakon o izvensodnem reševanju potrošniških sporov) ponudnik ne priznava nobenega izvajalca izvensodnega reševanja potrošniških sporov kot pristojnega za reševanje potrošniških sporov, ki bi izhajali iz pogodbe sklenjene s ponudnikom.

Potrošnik se za rešitev spora ali pritožbe lahko obrne na ponudnika prek e-pošte: support@media4.estate.

Opomba: Platforma EU za spletno reševanje sporov (ODR) je bila ukinjena dne 20. julija 2025 na podlagi Uredbe (EU) 2024/3228, ki je razveljavila Uredbo (EU) 524/2013. Dostop do te platforme ni več mogoč.

11. Spremembe pogojev

Ponudnik si pridržuje pravico do spremembe teh Pogojev. Veljavna različica je vedno objavljena na tej strani z datumom zadnje spremembe. O bistvenih spremembah bo ponudnik Uporabnike obvestil po e-pošti na naslov, naveden v njihovem računu, vsaj 15 dni pred uveljavitvijo sprememb. Nadaljnja uporaba storitve po uveljavitvi novih Pogojev pomeni sprejem sprememb.

12. Veljavnost

Ti Pogoji začnejo veljati za vsakega Uporabnika z dnem sprejema (registracije oziroma nakupa žetonov) in so veljavni do prenehanja razmerja med ponudnikom in Uporabnikom. Določbe o intelektualni lastnini, omejitvi odgovornosti in reševanju sporov ostanejo v veljavi tudi po prenehanju pogodbenega razmerja.

English version

This is an informational English translation of the Slovenian General Terms of Business above. In the event of any discrepancy, the Slovenian version prevails.

1. General Provisions and Provider Information

These General Terms of Business (hereinafter: «Terms») govern the contractual relationship between the provider of the media4.estate service and each user (hereinafter: «User») in connection with the use of the Media4Estate online service. The Terms are drawn up in accordance with the Electronic Commerce Act (ZEPT), the Companies Act (ZGD-1), the Code of Obligations, and the Consumer Protection Act (ZVPot-1) of the Republic of Slovenia.

Provider details:
Mykhailo Koblychenko s.p.
Legal name: Dejavnost oglaševalskih agencij, Mykhailo Koblychenko s.p.
Registered address: Dimičeva ulica 9, 1000 Ljubljana, Slovenia
Tax number: SI40790215
Company registration number (matična): 7522967000
Legal form: sole proprietor (s.p.)
Main activity (NACE): 73.11 — Advertising agencies
Registered in: Business Register of Slovenia (AJPES), Ljubljana unit
Date of registration: 1 June 2026
VAT status: Not VAT-registered (Art. 94(1) of the Slovenian VAT Act, ZDDV-1)
Email: support@media4.estate
Bank account: IBAN LT65 3250 0719 3833 9468
BIC/SWIFT: REVOLT21
Revolut Bank UAB, Vilnius, Lithuania

2. Subject Matter of the Agreement

The provider grants the User access to the Media4Estate online platform (available at media4.estate), which enables the automated generation of AI video presentations of real estate from uploaded photographs (hereinafter: «Service»).

The Service includes: AI-powered video clip generation from real-estate photographs, AI voiceover in selected languages, background music, automated subtitle overlay, and final video assembly available for preview and download in the User's account.

3. Formation of the Agreement

The agreement between the provider and the User is concluded at a distance (in accordance with ZVPot-1) at the moment the User:

• completes registration on media4.estate and confirms their email address, or
• purchases tokens or initiates video generation,

whichever occurs first. By doing so, the User confirms that they have read and accepted these Terms in full. The agreement is concluded in both English and Slovenian; in the event of any discrepancy, the Slovenian version prevails.

4. Description of Service and Process

The Media4Estate service works as follows:

1. Registration and email confirmation— The User creates an account on media4.estate and confirms their email address.
2. Token top-up— The User purchases tokens via a payment provider. Tokens are prepaid units consumed when generating videos.
3. Creating a video job— The User uploads photographs of the property, selects options (voiceover languages, background music, etc.) and triggers generation.
4. Automated AI processing— The system automatically processes the photographs, generates video clips, adds voiceover, music and subtitles, and assembles the final video.
5. Access to the finished video— Once generation is complete, the video is available for preview and download in the User's account.

5. Prices, Tokens and Payment

Tokens are prepaid units consumed when creating videos. The cost of a video depends on the number of uploaded photographs and the number of voiceover languages selected. Current prices are always displayed within the application before generation begins.

Purchases of tokens are processed by Polar (Polar Software Inc.), acting as the Merchant of Record and seller of record for the transaction. Polar handles billing and applicable sales tax/VAT and issues your purchase invoice. Card payments are processed by Stripe.

VAT not charged pursuant to Article 94(1) of the Slovenian VAT Act (ZDDV-1) in respect of any invoices issued directly by the provider. For purchases processed through Polar, Polar acts as the seller and is solely responsible for calculating and remitting any applicable taxes.

Tokens are non-transferable and have no monetary redemption value, except in cases expressly required by law (see Section 9 — Right of Withdrawal).

6. User Obligations and Warranties

The User represents and warrants that they:

• are at least 18 years old and have full legal capacity;
• own or have all necessary rights in every photograph uploaded to the Service, and that uploading such photographs does not infringe the rights of any third party (including copyright, privacy and personality rights);
• uploaded photographs depict real-estate property only and do not contain identifiable persons or other third-party content for which the User does not hold the required rights;
• will not upload content that is unlawful, harmful, offensive or in violation of applicable law in any relevant jurisdiction;
• will use the Service solely for lawful purposes;
• will not use generated videos to misrepresent a property — including to conceal defects or physical shortcomings, to fabricate features, views or dimensions that do not exist, or to mislead buyers or tenants in any way;
• is solely responsible for complying with all disclosure obligations regarding the use of AI-generated or virtually-staged content in real-estate advertising that apply in the relevant jurisdiction(s).

Provider's role: Media4Estate provides an automated tool; the User determines the input materials and the use of the generated output. The provider does not review, verify or moderate uploaded photographs or descriptions.

The User is solely responsible for the content of uploaded photographs and descriptions. The provider reserves the right to remove content and/or terminate the User's account in the event of a breach of these Terms or applicable law.

Indemnification: The User agrees to indemnify and hold harmless Mykhailo Koblychenko s.p., including reasonable legal costs, against any third-party claim, damage or cost arising from uploaded content or from the use or publication of generated videos, including claims based on infringement of intellectual property rights or misrepresentation of a property.

7. Intellectual Property Rights

The User retains all intellectual property rights in their original photographs uploaded to the Service. By uploading photographs, the User grants the provider a limited, non-exclusive, royalty-free licence to process those photographs solely for the purpose of providing the ordered Service.

The User obtains the right to use the generated video for their own purposes, including commercial real-estate marketing.

The provider retains all intellectual property rights in the media4.estate platform, software, algorithms, AI models, prompts and interfaces. Nothing in these Terms transfers those rights to the User.

8. Limitation of Liability and Nature of AI-Generated Output

The Service is provided «as is» without express or implied warranties regarding results. The provider does not warrant that the generated video will meet any specific business objective of the User.

AI-generated output: Generated videos are AI-produced illustrative marketing videos of real-estate property. They may not depict the property exactly and must NOT be used to misrepresent a property (including hiding defects or fabricating features, views or dimensions). The User is responsible for complying with all disclosure obligations for AI-generated and virtually-staged media that apply in their jurisdiction.

The provider is not liable for:

• the quality of the generated video resulting from poor or incorrect input materials (photographs, descriptions);
• indirect, consequential or incidental damages, loss of profit or loss of data;
• unavailability of the Service or delays caused by force majeure, including failures of third-party AI service providers, internet infrastructure or natural disasters.

The provider's total liability to the User shall in no event exceed the amount paid by the User for the Service in the 3 months preceding the event giving rise to the claim.

9. Right of Withdrawal

Consumers (individuals who order the Service for purposes outside their trade, business or profession) have the right to withdraw from the agreement within 14 days of conclusion without giving any reason, in accordance with Article 134 of ZVPot-1. For service contracts and for digital content not supplied on a tangible medium, the withdrawal period runs from the date of conclusion of the agreement (Article 136 of ZVPot-1).

Exceptions for digital content and services — Article 135(13) and Article 135(4) of ZVPot-1 (EU: Art. 16(m) and Art. 16(a) of Directive 2011/83/EU): The right of withdrawal is lost:

• Digital content (Art. 135(13) ZVPot-1):for digital content not supplied on a tangible medium, where performance has begun with the consumer's express prior consent and acknowledgement that they thereby lose the right of withdrawal.
• Fully performed services (Art. 135(4) ZVPot-1):for services fully performed at the consumer's express request before the 14-day withdrawal period has expired.

User declaration upon triggering generation: By clicking the button to start video generation, the User:

1. expressly consents to performance beginning immediately upon triggering generation, before the 14-day withdrawal period has expired;
2. confirms having been clearly informed in advance of this consent; and
3. thereby loses the right of withdrawal in respect of the tokens consumed, i.e. the digital content and services performed on the basis of this consent (Art. 135(13) and Art. 135(4) ZVPot-1).

The User receives confirmation of this consent on a durable medium (by email) upon generation being started.

Full details of the right of withdrawal and the procedure for exercising it are set out on the dedicated page: Refund & Withdrawal Policy.

10. Dispute Resolution and Governing Law

These Terms and the relationship between the provider and the User are governed by the law of the Republic of Slovenia. The competent courts of the Republic of Slovenia shall have jurisdiction over any disputes.

In accordance with the Out-of-Court Settlement of Consumer Disputes Act (ZIsRPS), the provider does not recognise any out-of-court consumer dispute resolution body as competent to resolve consumer disputes arising from agreements concluded with the provider.

A consumer may contact the provider to resolve a dispute or submit a complaint via email: support@media4.estate.

Note: The EU Online Dispute Resolution (ODR) platform was discontinued on 20 July 2025 pursuant to Regulation (EU) 2024/3228, which repealed Regulation (EU) 524/2013. The platform is no longer accessible.

11. Changes to Terms

The provider reserves the right to amend these Terms. The current version is always published on this page with the date of the last update. Users will be notified of material changes by email to the address registered in their account, at least 15 days before the changes take effect. Continued use of the Service after the updated Terms come into effect constitutes acceptance of the changes.

12. Effectiveness

These Terms take effect for each User on the date of acceptance (registration or token purchase) and remain in force until termination of the relationship between the provider and the User. The provisions on intellectual property, limitation of liability and dispute resolution survive termination of the contractual relationship.