Insights

What we learned building AI video for real estate - written up with the primary sources, so you can check it rather than take our word.

AI-generated listing videos: what an estate agent must disclose in the EU

2026-08-05 · 7 min read

Since 2 August 2026 the EU AI Act transparency rules apply. The obligation to disclose sits with whoever publishes the listing - not with the tool that made the video. What that means in practice, with the primary sources.